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榮耀標(biāo)識(shí)邀請(qǐng)消費(fèi)者在Facebook上參與設(shè)計(jì)Fendi提包
據(jù)國(guó)外媒體報(bào)道，位于曼哈頓的高檔奢侈品零售店波道夫·古德曼（Bergdorf Goodman）在Facebook上推出了一個(gè)眾包（crowdsource）設(shè)計(jì)Fendi 2Bag提包的競(jìng)賽。
這個(gè)名為Fendi Frenzy: The Color Challenge 的活動(dòng)邀請(qǐng)消費(fèi)者從調(diào)色板中選擇提包上下兩部分以及手提帶和ID標(biāo)簽的顏色。
參賽者可在4月24日活動(dòng)截止之前提交多個(gè)設(shè)計(jì)到波道夫·古德曼的Facebook頁(yè)面上。下周參賽者則需要邀請(qǐng)他們的朋友來(lái)投票助陣。Fendi的設(shè)計(jì)團(tuán)隊(duì)將從得票最多的五個(gè)設(shè)計(jì)中評(píng)選出冠軍，實(shí)物則將成為Bergdorf Goodman的秋季限量珍藏版。 （獲勝者當(dāng)然會(huì)免費(fèi)獲得一個(gè)提包。）
這個(gè)活動(dòng)除了在波道夫·古德曼的Facebook頁(yè)面上推廣，F(xiàn)endi和BagSnob也在各自的Facebook頁(yè)面上進(jìn)行了宣傳。廣告還出現(xiàn)在bergdorfgoodman.com博客以及《紐約時(shí)報(bào)》等處。
這項(xiàng)活動(dòng)體現(xiàn)了時(shí)尚行業(yè)的眾包潮流。likeThreadless公司生產(chǎn)由社區(qū)設(shè)計(jì)的T恤，是這一潮流的先驅(qū)之一。雖然一些時(shí)尚品牌進(jìn)來(lái)也開(kāi)展了類似競(jìng)賽，但波道夫·古德曼此次推出的活動(dòng)在規(guī)模和所涉品牌的信譽(yù)上都值得關(guān)注。
本文來(lái)源：騰訊科技
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