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榮耀標識2025年海外營銷日歷大全 | 含創意案例
又要開始做新一年的規劃了。提前規劃社媒日歷可能對一些小伙伴來說是一件不容易的事情，但本文會先幫你搞定全年的重點營銷日歷。剩下的大家根據自己公司實際情況再補充一些重要日子和營銷主題進去。
我們先來談談為什么內容日歷至關重要：
- 使規劃更具戰略性
- 確保你抓住每個機會吸引受眾，不會錯過重要日期
- 它能幫助你保持一致的發布時間
- 防止最后一刻才緊急準備內容
- 更好的資源分配
- 幫助追蹤季節性趨勢
一、January
January 01: New Year’s Day
January 04: World Braille Day& National Trivia Day
January 05: Golden Globe Awards
January 11: National Human Trafficking Awareness Day
January 14: National Dress Up Your Pet Day
January 20: Martin Luther King Jr. Day(US)
January 19: National Popcorn Day
January 21: National Hugging Day
January 23: National Pie Day
January 24: International Education Day
January 24: National Compliment Day
January 28: National Data Privacy Day
January 28: Global Community Engagement Day
January 29: National Puzzle Day
January 29: Chinese New Year
January 31: National Hot Chocolate Day
案例：New Year’s Day
除了對新年的期待，我們還可以在社媒回顧過去一年的點滴，分享精彩時刻?；仡櫮闫放频某删?、里程碑和經驗教訓。
就像下面的品牌discoverneom那樣，無疑，這是個成功的內容方向，該帖子吸引了297萬的播放量，不少粉絲在下面評論Wow incredible.
圖片來源：discoverneom Instagram
二、February
February 02: Groundhog Day
February 02: Grammy Awards
February 04: World Cancer Day
February 09: Super Bowl Sunday
February 13: Galentine’s Day&Galentine’s Day
February 13: Internet Friends Day
February 13: World Radio Day
February 14: Valentine’s Day
February 17: Random Acts of Kindness Day
February 18: Drink Wine Day
February 20: National Love Your Pet Day
February 20: World Day of Social Justice
February 22: National Margarita Day
February 23: World Understanding and Peace Day
案例：Valentine’s Day
Pandora品牌的“Little Acts of Love”營銷活動邀請用戶分享他們的個人愛情故事，使用標簽 #PandoraLittleActsofLove。鼓勵用戶生成內容，回想那些讓情侶關系變得特別的小事。
圖片來源：Pandora
Quip電動牙刷則是在海報使用簡潔而鮮明的紅色心形背景吸引注意力。
圖片來源：Quip
以下是一些情人節標題的靈感，希望對你有用：
- The first best is falling in love. Second best is showing your love with ____________. [insert your product]>
- All you need is love. But don’t let your other half get hungry this Valentine’s Day. Book now!
- What’s a _________ [insert buyer persona] >favorite thing about Valentine’s Day? All the _________. [insert a word with double meaning]>
- A gift as __________ [insert adjective that describes product] >as your love.
- Treat yourself this Valentine’s Day with our __________. [insert offer]>
三、March
March 01: Zero Discrimination Day
March 02: National Read Across America Day
March 03: World Wildlife Day
March 07: National Cereal Day
March 07: National Day of Unplugging
March 08: International Women’s Day
March 09: Daylight Savings Time
March 10: National Napping Day
March 14: World Sleep Day
March 14: Pi Day
March 15: National Consumer Rights Day
March 17: St. Patrick’s Day
March 18: Global Recycling Day
March 19: National Let’s Laugh Day
March 20: Start of Spring
March 20: International Day of Happiness
March 21: World Down Syndrome Day
March 21: World Poetry Day
March 22: World Water Day
March 23: National Puppy Day
March 23: World Meteorological Day
March 25: International Waffle Day
March 27: World Theatre Day
March 30: Doctors’ Day
March 30: Mother’s Day (UK + Ireland)
March 31: International Transgender Day of Visibility
案例 St. Patrick’s Day
圖片來源：Instagram
四、April
April 01: April Fools’ Day
April 02: Autism Awareness Day
April 02: National Walking Day
April 03: National Burrito Day
April 04: Walk to Work Day
April 05: Deep Dish Pizza Day
April 07: World Health Day
April 07: National Beer Day(US)
April 10: National Siblings Day
April 11: National Pet Day
April 12: National Grilled Cheese Day
April 12: International Day of Human Space Flight
April 15: Tax Day(USA)
April 15: World Art Day
April 17: National High Five Day
April 18: Good Friday
April 20: Easter Sunday
April 21: Easter Monday
April 21: World Creativity and Innovation Day
April 22: Earth Day
April 23: World Book Day
April 28: National Superhero Day
April 29: International Dance Day
案例 April Fools’ Day
漢堡王經常用愚人節來吸引觀眾。這家快餐連鎖店將經典的漢堡Whopper變成了一款牙膏，并配以幽默的廣告，成為了一個不錯的愚人節促銷創意。
圖片來源：Burger King
五、May
May 01: Workers Day
May 04: Star Wars Day
May 04: World Laughter Day
May 05: Cinco De Mayo
May 06: National Nurses Day
May 06: National Teachers’ Day
May 11: Eat What You Want Day
May 11: Mother’s Day(US + Canada)
May 12: International Nurses Day
May 16: International Day of Light
May 16: Bike to Work Day
May 16: Endangered Species Day
May 18: International Museum Day
May 19: Plant Something Day
May 20: World Bee Day
May 20: National Rescue Dog Day
May 25: National Wine Day
May 28: National Burger Day
May 29: National Biscuits Day
May 31: World No Tobacco Day
案例:National Teachers’ Day
Thrive Market 通過贈品表達了對老師的感謝。同時還提醒人們：全年為教師提供免費會員資格。
圖片來源：Thrive Market
六、June
June 01: Global Day of Parents
June 01: World Milk Day
June 03: National Egg Day
June 3: World Bicycle Day
June 04: National Cheese Day
June 05: Global Running Day
June 05: World Environment Day
June 07: National Chocolate Ice Cream Day
June 07: National Donut Day
June 08: National Best Friends Day
June 08: World Oceans Day
June 12: World Day Against Child Labor
June 14: Flag Day
June 14: World Blood Donor Day
June 15: Father’s Day
June 17: National Mascot Day
June 18: International Picnic Day
June 19: Juneteenth
June 20: Summer Solstice/ First Day of Summer
June 20: World Refugee Day
June 21: International Yoga Day
June 21: National Selfie Day
June 21: World Music Day
June 26: Day Against Drug Abuse
June 27: National Sunglasses Day
June 27: National Handshake Day
June 29: National Camera Day
June 30: Social Media Day
案例：Father’s Day
父親節是通過勵志名言來觸動粉絲心靈的絕佳方式，比如歌手Michael Bublé說的：
“父親身份是最美好的事情。你無法在它發生之前解釋它；就像在別人從未游泳之前告訴他們水的感覺?！?/p>
圖片來源：Instagram
七.July
July 01: Canada Day
July 01: International Joke Day
July 3: International Plastic Bag Free Day
July 04: Independence Day (US)
July 06: International Kissing Day
July 06: National Fried Chicken Day
July 07: World Chocolate Day
July 09: National Sugar Cookie Day
July 11: World Population Day
July 14: National Mac and Cheese Day
July 15: World Youth Skills Day
July 15: Social Media Giving Day
July 15: National Clean Beauty Day (US)
July 16: World Snake Day
July 17: World Emoji Day
July 18: World Listening Day
July 20: National Moon Day
July 21: National Ice Cream Day
July 24: National Tequila Day
July 24: National Cousins Day
July 25: National Intern Day
July 28: Parents’ Day
July 29: National Lasagna Day
July 30: International Day of Friendship
July 30: National Cheesecake Day
July 31: National Avocado Day
案例：World Emoji Day
The Sleep Company通過展示購買床墊前后的Emoji表情變化，直觀地傳達產品帶來的積極變化。
購買前的表情顯得疲憊和不滿，而購買后的表情則顯得愉快和滿足。雖然沒有直接的呼吁行動（Call to Action），但通過展示購買后的積極效果，間接鼓勵消費者考慮購買。
圖片來源：The Sleep Company
八、August
August 01: National Girlfriend Day
August 02: International Beer Day
August 03: National Sister’s Day
August 03: National Friendship Day
August 07: Purple Heart Day
August 08: International Cat Day
August 09: Book Lovers Day
August 10: National Lazy Day
August 15: National Relaxation Day
August 16: National Tell a Joke Day
August 17: National Non-Profit Day
August 19: National Aviation Day
August 19: World Photography Day
August 20: National Radio Day
August 21: World Senior Citizen’s Day
August 22: National Tooth Fairy Day
August 26: National Dog Day
August 26: Women’s Equality Day
August 30: National Beach Day
案例：National Lazy Day
你可以巧妙地將這個節日與自己的產品或服務結合起來來進行推廣，特別是如果你的產品能夠幫助人們更輕松地完成工作，就像下圖DragDropr品牌在這里所做的那樣。
圖片來源：DragDropr
九、September
September 01: Labor Day
September 05: International Day of Charity
September 06: Read a Book Day
September 07: National Beer Lover’s Day
September 07: Grandparents’ Day
September 10: Suicide Prevention Day
September 11: Patriot Day
September 15: First Day of Hispanic Heritage Month
September 18: National Cheese Burger Day
September 21: International Day of Peace
September 22: Start of Fall/ First Day of Autumn
September 25: National Daughters Day
September 26: National Pancake Day
September 27: World Tourism Day
September 28: National Drink Beer Day
September 28: National Sons Day
September 29: World Heart Day
September 30: International Podcast Day
案例：First Day of Autumn
秋天有很多值得期待的事情，品牌可以利用這一天讓您的追隨者對即將到來的季節感到興奮。
您可以創建與秋季相關的內容，向這個美麗而溫馨的季節致敬。記得用暖色調裝飾您的帖子??，例如：
- 焦橙色
- 檸檬黃
- 深紅色
您可以社交媒體上分享#FirstDayOfFall的內容。并吸引跟隨者互動。以下這些不錯的點子或許對你有用??
- 讓您的粉絲在評論區寫下秋天的愿望
- 鼓勵他們分享#FirstDayOfFall有意義的相片(就像前幾天我們都在朋友圈分享秋天的第一杯奶茶一樣)
- 問粉絲為什么喜歡秋天。這個簡單的問題可以讓您的更深入地了解他們的喜好
來自OPPO秋天的第一天，則是在一堆的樹葉下藏滿了該品牌的產品：手機，電子手表，耳機等，秋天的感覺十足。引導粉絲在樹葉下尋找藏著的寶藏，并說出它們的名字，以此吸引粉絲互動。
圖片來源：OPPO
十、October
October 01: International Coffee Day
October 01: World Vegetarian Day
October 02: International Day of Non-Violence
October 03: National Boyfriend Day
October 04: National Taco Day
October 04: World Animal Day
October 04: World Smile Day
October 05: World Teachers’ Day
October 06: National Coaches Day
October 07: National?Inner Beauty Day
October 10: World Mental Health Day
October 11: National Coming Out Day
October 13: Thanksgiving (Canada)
October 14: Indigenous Peoples’ Day
October 14: National Dessert Day
October 16: World Food Day
October 16: National Boss Day
October 26: National Pumpkin Day
October 29: National Cat Day (US)
October 30: National Candy Corn Day
October 31: Halloween
案例：Halloween
為產品賦予萬圣節的特色，能讓顧客以全新的視角看待你的商品。此時，他們正沉浸在萬圣節的氛圍中，這種聯想會重新點燃他們對你產品的興趣。
也許你覺得奇怪，但看到下面這款萬圣節靈感的星巴克飲品照片，我就忍不住想去附近的星巴克點一杯冰 frappe coffee（當然，最好不要有僵尸手啦）。
圖片來源：Starbucks
十一、November
November 01: World Vegan Day
November 03: National Sandwich Day
November 03: Daylight Savings Time Ends
November 10: Science Day for Peace and Development
November 11: Veterans Day
November 13: World Kindness Day
November 14: National Pickle Day
November 14: World Diabetes Day
November 15: America Recycles Day
November 16: National Fast Food Day
November 19: International Men’s Day
November 20: Trans Day of Remembrance
November 21: World Television Day
November 23: National Espresso Day
November 27: Thanksgiving Day
November 28: Black Friday
案例：Thanksgiving
互動猜謎游戲是一個有趣且引人入勝的感恩節社交媒體創意。
品牌可以設計文字謎題或圖像游戲，讓用戶尋找代表感恩理由的詞語或符號，比如家庭、健康或溫暖。
這種類型的感恩節互動帖子增添了趣味元素，使品牌成為他們節日享受的一部分。
圖片來源：21kschool
案例：Thanksgiving
還可以邀請粉絲分享他們珍貴的節日回憶。品牌可以引導用戶回想感恩節對他們的意義，無論是家庭傳統、最愛的食譜，還是難忘的聚會。
這種方式可以營造社區氛圍感，讓粉絲們能夠瀏覽并回應彼此的故事。通過激發個人互動，品牌能夠加強與受眾的聯系，使他們的感恩節社交媒體帖子更加貼近人心和富有意義。
圖片來源：Starbucks
十二、December
December 01: Cyber Monday
December 02: International Day for Abolition of Slavery
December 03: Giving Tuesday
December 04: National Cookie Day
December 05: International Volunteer Day
December 07: Pearl Harbor Remembrance
December 15: Bill of Rights Day
December 17: National Maple Syrup Day
December 21: Start of Winter
December 21: Look on the Bright Side Day
December 22: National Short Person Day
December 24: Christmas Eve
December 25: Christmas Day
December 26 — Boxing Day
December 31: New Year’s Eve
案例：Christmas Day
bathandbodyworks品牌通過“12天圣誕節”，采用每日更新的方式。每天揭曉一個新的驚喜，無論是限時折扣還是獨家產品發布。這一策略能夠持續吸引觀眾的關注，讓他們迫不及待想要發現接下來的內容。
圖片來源：bathandbodyworks
作者：外貿小巨熊 公眾號：外貿小巨熊
本文由 @外貿小巨熊 原創發布于人人都是產品經理。未經作者許可，禁止轉載
題圖來自Unsplash，基于CC0協議
該文觀點僅代表作者本人，人人都是產品經理平臺僅提供信息存儲空間服務
- 目前還沒評論，等你發揮！
